Crafted Statements

Founded by Clarence Nathaniel, Roses N’ Guns is a Los Angeles-based company redefining work gear for everyday rebels. Combining military grit, streetwear swag, and rockstar energy, the brand transforms heritage garments into bold, handcrafted statements.

How it Started

Growing up in the ’90s, I was passionate about sneakers, basketball, and fashion. In high school, I began hand-painting t-shirts to match my kicks and taught myself screen printing and embroidery. By the time I graduated, I had turned my casual hobby into a small business, producing unique pieces for myself, friends, family, local rappers, and influencers.

After college, I entered the corporate world, working my way up from analyst to digital marketing executive. While it seemed like a solid career path, it became clear that these roles were more about building the skills and vision for my own entrepreneurial journey. I never let go of my creative side and eventually founded Netwirth, a brand that celebrates hip-hop and sneaker cultures. In 2020, Netwirth released a unique coloring book that combined art with a compelling narrative. By late 2024, we independently published a full-color graphic novel, Netwirth Sneaker Adventures, now available on Amazon and in stores nationwide. This vibrant book weaves storytelling and visuals, loosely inspired by my own life and experiences.

A major turning point in my career reignited my love for hands-on creativity. I returned to my roots, picked up my old Singer 4452 Heavy Duty machine, and began crafting pieces designed to turn heads.

Born From Hustle

Roses N’ Guns combines rugged Americana fashion with modern, custom touches. I rework both new and vintage Carhartt apparel, adding embroidered patches inspired by passions like firearms, sports, and cars. Drawing inspiration from motorcycle vests, letterman jackets, and military uniforms, the brand produces durable workwear that stands out in the crowds.

Cartoon of Clarence Nathaniel, founder of Roses N' Guns, wearing a vest with embroidered patches. He's holding a bouquet of flowers in one hand and a futuristic gun in the other, floating in space with stars and a colorful nebula background.

RNG pieces are fit for everyone but pay special tribute to the hard-working men often overlooked in fashion. Each product tells a story, from its development to the statement it makes when worn. Built to last, these pieces are like heirlooms, ready to hold up over time and outlast fleeting trends. Whether worn on the job or displayed as art, they embody the grit and individuality of those who refuse to blend in.

What started with a single sewing machine and a stack of patches has grown into a brand rooted in purpose. Through this project, my goal is to combine functionality and individuality to create clothing that reflects the lives and stories of those who wear it. This is my way of giving back to the communities and cultures that shaped me throughout the years. Welcome to Roses N’ Guns.